The biggest startup I ever did was fusionOne. We never did anything in a small way, and the launch of the revolutionary Internet synchronization service was no exception. We had advertisements running on TV, billboards along Highway 101, big signs in the airports, and even more I probably didn’t even know about. They were pretty funny for the time, so I figure it was worth saving for posterity.
Here’s an excerpt from one of the advertising site at the time:
FusionOne, San Jose, Calif., June 26 launches its first TV commercials in a $30 million campaign from Black Rocket, San Francisco. FusionOne enables consumers to link data between computers and wireless devices. “Sync is everything’’ is the tagline in the 30-second commercials. The campaign also includes outdoor and print ads, as well as online ads from SF Interactive.
Sync is everything.
And here are the TV commercials.